From the Engaging with Customers sessions
18. Build relationships with fire starters
19. Build community first, monetize later
(Social media community becomes the new brand intangible word of mouth assets in addition to traditional brand awareness, values and key stakeholder loyalties)
20. Offer value on Twitter, don’t self promote
21. Have passion and jump on every possible situation you can on the social Web
22. Build relationships with customers to create a memorable brand experience
23. Set goals, measure, and iterate
(Even the most flexible, adaptive, and natural looking social media site has to be strategically planned. The practitioners create a forum that attracts the consumers’ participation and promotes dialogues under the similar prescribed theme and rules. However, the best strategies of marketing are those accomplishing both brand’s and consumers’ goals, fulfill both brand’s and consumer’s needs, and reframing and unifying various interests under the same framework—the brand values.)
24. Social media guidelines for your company should be short and succinct
(Short and succinct means practitioners have much freedom to adapt their tactics according to the changing of market.)
25. Be organized internally to effectively manage social media externally
(keep communicate to the outside with the same voice, tone and manner, and standpoint)
26. Blog about how your products/services fit into your customer’s lives
27. Humanize your blog
(Feature of humanity is always the first priority for social media practices)
28. Get your legal counsel talking to other companies that have successfully implemented social media
29. Have conversations with senior management to determine their appetite for social media
(A bottom-up educational popularization of social media marketing is useful to shift the mind of senior management members from traditional media tools to social media)
30. Provide your community something that is personally beneficial to them
31. Let your members decide how they want to use “their” community
32. In online video, be mindful of people’s time, attention and surroundings
33. Use trackable links to measure success
2 comments:
Yes, strategic planning of social media is important. We cannot sink ourselves into the groundswell of information within social networks.
I like your metaphor of groundswell, did you read the book Groundswell: Winning in a world transformed by social technologies? authored by Charlene Li and Josh Bernoff?
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