A video from B J Fogg is worth sharing this week. In the video he briefly introduced how Facebook utilize the tagging photos together with email links to relevant consumers to drive the traffic to their site.
According to Fogg, Facebook open the function for their users to tag friend's photos and share with others. When someone's photo is being tagged, he/she will receiving an automatic email with the direct link to that photo.
To synthesize the points from my last two blog posts, this action has immense power of change that person's behavior because: the direct reach of the person--connectivity (email); convenience and accessibility (direct link that drive the people to the photos without login process); high relevance (his/her own photo being tagged); networks--humanity (a friend or someone knows you tagged your photo). These create the stimulus that triggers people's motivation to change their behaviors. As a result, Facebook successfully persuades the people to visit their site.
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