I want to start this week’s blog with the quote of Connie Fontaine (Ford’s Brand Content and Alliances Manager):
“These agents are ready for adventure and eager to spread the word with their friends, fans and followers. They’re going to take our Fiestas on missions across the country and share how much fun they are having.”
It describes the experience of Fiesta Movement, a successful Ford Fiesta launch campaign which integrates PR + Advertising under the social media umbrella. Ford innovatively develops the way to integrate social media sources (YouTube video posting, Flickr photo tagging, facebook communities and twitter groups) and creates a platform, through this event, gathering consumers’ firsthand car ownership experiences and maximizing their impact. You can see more detail about this campaign in the following Web accounts:
YouTube: http://www.youtube.com/fiestamovement
Flickr: http://www.flickr.com/photos/fiestamovement
Facebook: http://www.facebook.com/pages/The-Fiesta-Movement/73386615309
Twitter: http://twitter.com/fordfiesta
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