Sunday, February 7, 2010

Top 8 Twitter Trends at Super Bowl Night No. 5-8


No. 5 #Sb44: as the official hashtag in twitter, it really gathered huge amount of people’s participation. Even now, several hours after the game, the tweets are still increasing. Yes, twitter create and promote a forum of dialogue. People’s voices can be heard there. However, according to my observation, most of the tweets in this hashtag were expression oriented with a one-way communication style, in other words, people tweet for express their feelings, ideas, and don’t care too much about gaining new information from others, they just gain some feedback echo their voice at most. Those people just coming and going, they may participate several rounds of conversation but never the real dialogue.

No. 6 Count On Losing The: this is the only one trend about the losing team. Unfortunately, as the trend title shows: Indianapolis COLTS gets an ironic meaning of abbreviation—Count On Losing The Superbowl. It may be created by some disappointing Colts fans. However, such creative idea makes it a top 10 hot trend. We can see how situated creativity makes a hot topic.

No. 7 Mardi Gras: the name of a parade day for New Orleans, because of the wining of its team, it become the symbol of celebration of this triumph. People tweet mostly about their wish to join the parade, plan a trip, or sharing their excitement about the day. We can see here that people’s excitement can be kept warm with some following event or promotion.

No. 8 Reggie Bush: another member of the winning team. But it is his star girl friend makes this a hot trend. Kim Kardashian, the girl friend of Reggie Bush, tweeted during the whole game supporting her boyfriend Reggie Bush, even pain her nails and worte on twitter: “Check out my gold Minx nails!” Kim’s Twitter page was devoted to the big game over the weekend. “In route to the stadium. Let’s go Saints! The energy is in the air!” Kim Tweeted on Sunday, following a Saturday night Tweet, “Praying I can even fall asleep! Tomorrow is such a big day!” From here we can see that some funny background stories, anecdotes can win people’s interests.

3 comments:

Jing Zhao said...

I can see twitter as a super tool for sports fans. It allows a live updates of the game, and it simply helps fans to gather and bond with their teams and other fans. Good point! Check out my new posts about twitter, and leave me your thoughts. You will be interested in my 2nd one, I believe.

cwu6 said...

Thanks! The common interests and topics make geographic diverse group of people join into one. This is also the power of social media which helps people go beyond time-space limitation sailing in the groundswell of communication.

mindy said...

Yes, I also tweeted on that night on #Sb44, most of the top 10 trend key words appeared in the tweets following that hashtag.I would say that Superbowl hashtag sucessfull attachted pulbic attention and initiate the dialogue online. Just for fun, who cares how other people respond to your tweets.