The 44th Super Bowl has just finished, Drew Brees and the Saints are NFL champions, rallying to beat Peyton Manning and the Indianapolis Colts 31-17. The whole Sun Life Stadium becomes a sea of cheers and happiness. And what’s more important there are hundreds of thousands of others, almost at the same time, join such celebrating moment through shouting out their cheers in twitter. You may not able to see the game at the scene, however, through twitter, undoubtedly, you can still experience the same excitement and enjoyment of sharing your ideas with the whole world.
Like those football fans who benefits a lot from twitter, the PR practitioners also gain a lot of benefits by taping twitter for their own use. For example, one of the top 10 trends of tonight is the Super Bowl official twitter hashtag: #Sb44. The tweets are growing with the speed of more than one hundred tweets per minute. Here is the top 10 trends of tonight from 1st to 10th :
New Orleans, Super Bowl, Drew Brees, Superbowl, #Sb44, Count On Losing The, Mardi Gras, Reggie Bush, #nowplaying, MVP.
You can see except the hashtag #nowplaying which is about the music/movie people are watching, all other nine trends are related to tonight’s game. A short content analysis of these trend titles, may shed some light of the insight of these football fans, which can help us to better communicate with them.
No. 1 New Orleans: the name of the winning teams’ host city. In the tweets, according to my observation, people mostly use it within the name of the winning team—New Orleans Saints, or use it as the short form of the team. Of course, winner is always gain most of the focus.
No. 2 Super Bowl: the name of the game. There is no doubt people use it frequently. It appears in all kind of topics related to tonight’s game.
No. 3 Drew Brees: the MVP of 44th Super Bowel, Drew Brees completed 32-of-39 passes for 288 yards and two touchdowns as the Saints won the game. He was the super hero of tonight. Besides the winning team, the specific individual who contributed most to the team becomes the hot topic. The tweets are mostly positive to Drew Brees, congratulations, cheers, and some of the background discussion like his son etc.
No. 4 Superbowl: another form for the name of the game.
3 comments:
It's a cool idea to collect and analyze the top 10 trends on Super Bowl. Last night, it was a countrywide hot topic. But today, i am afraid it becomes local topic of new orleans people. As you see among top 8 superbowl trends, only Superbowl left and down to the 7th, others are all gone!
Good point! How to stimulate and keep warm of public focus is an interesting topic for PR practitioners.
I think it is so interesting that the sport culture has been actively tweeting. I see how it fits... with sports, there is not a lot to express. Tweets such as "GoColts!","Touchdown!", "Reggierocks!" etc. get the point across suffiecntly. A narrative does not have to be developed.
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